This article is for all the founders who want to start or expand their business, giving them adequate knowledge of what MUST be included in your pitch deck presentation.
Being in the industry for a few years, we have gathered in-depth knowledge about how pitch decks work, & why certain pitch decks fail in getting investment, even though the business had immense potential in the market. However, every business is extraordinary, we have the following format that works magically for most businesses and is most likely to generate interest from potential investors.
The Real Deal about Pitch decks :
To be honest, the motto of your pitch deck is not to raise money. I know that most of you will not agree with me, but the real goal of your pitch deck is to get you to the second meet with your potential investor.
Your pitch deck presentations are probably one of the first things that an investor will see to learn more about your company. Since investments don't happen in just one meeting, your focus should be to spark curiosity in the investors for your idea. You want investors to ask for more after they hear your pitch and not just show you to the door.
So, here are the TOP 10 SLIDES THAT YOU MUST HAVE IN YOUR PITCH DECK PRESENTATION-
Vision and Value Proposition
Your Value proposition is a one-sentence overview about your startup idea or business, the values you abide by, and that you provide to your customers. Remember, always keep it crisp and precise. A great way to think about this slide is to imagine it as a short tweet or post —describe your business in about 140 characters or less, in a way that anyone can understand it, even a child!
Ask yourself: What are the struggles that your customers face? How do you serve your customers? What makes your business different from your competitors? Use this slide to tell investors exactly why they should invest. A crisp yet simple headline slide gives you the freedom to clearly state your value proposition, without crowding the slide with too much information.
You can also add images or visual components to make it look engaging!
If your business isn't solving any problem the world is facing, your business will not be able to sustain itself in the market for the long haul.
In this slide, you must talk and exemplify the problems you are solving and who has the problem. Explain the present scenario of the market and the challenges faced by your customers, but don’t lose too much time on the competitive landscape on this slide.
Most of all, try to make your story relatable when you’re explaining the problems. The more you can make the problem as real as possible, the more your investors will understand your business and your goals.
Target consumers and market opportunities
Use this slide to expand on who your ideal customer is and how many of them there are. What is the total market size and the status of your company in the market?
If you can thoroughly evaluate the data, it'll make investors curious to know how much people or businesses currently spend in the market, which will help them evaluate the entire market size. This is where you tell the story about the scope and scale of the problem you are solving.
In this slide to talk about your product or services in detail, describing how your target customers will use your products and how their struggles that were explained in the problem statement slide, are finally coming to an end, by buying your services!
Your pitch deck is similar to a classic storytelling session, where you build a problem and how it's evil for a lot of people, how people are suffering. Now your product/service acts as a Hero to rescue everyone to help them solve the problem.
Revenue model or business model
In this slide, you will be answering questions like- What do you charge and who pays the bills? You'll also explain how your business makes money. For reference you can use the competitive landscape, explaining how affordable your prices are, & how your financials fit in the market.
6. Roadmap and Tractions
In case you've already generated some revenues or any early adopters, you must mention it in this slide. Investors often show interest when you show that you have proven some aspect of your business model as that reduces risk, so any proof you have that validates that your product/service works to solve the problem that you have is considered to be very effective.
7. Marketing and sales strategy
How are you planning to sell your product in the market and what will your sales process look like? What's your USP?Use this slide to outline your marketing and sales plan. Try explaining your marketing strategy in detail, how you intend to use it to get your product in front of prospective customers.
The biggest struggle for any startup is to grasp their target audience’s attention and winning their trust. Hence, it’s utterly vital to show that you have a solid grasp of how you will reach your target market, what channels will you use to expand your reach, and what sales channels you plan on using.
Make sure that your marketing strategy is new and out of the box, somethings that your competitors didn't see coming!
8. The Dream Team
This slide is to showcase you and your team, and why you are the right people to grow this business. Based on your knowledge and experience, you will need to prove why you are better than others to run the business. Showcase your own USPs, highlight the key team members, their successes at other companies, and the key expertise that they bring to the table.
Don't fret in case you don't have a team yet, identify the key positions that you still need to fill and explain why those positions are critical to company growth.
9. Financial Valuations
Sales Forecast, Income Statement, cash flow Forecast, etc for three to five years are some of the main points to be discussed in this side of your pitch deck. Remember that you don't have to show in-depth financial spreadsheets, as it's a waste of time and difficult to digest in a presentation format!
This slide mainly consists of charts that show sales, total customers, total expenses, and profits. However, You must be prepared to discuss the underlying assumptions that you quoted to make as your sales target and what your key expense drivers are.
As every startup is a competition, every product/service has an alternative that consumers are already using, to solve their problems. In this slide, showcase how you stand the existing competition in the market. What key advantages do you have over the competition or is there some “secret sauce” that you have and others don’t?