[Funding alert] Sirona Hygiene raises Rs 100 Cr led by The Good Glamm Group

Subsequent to declaring the procurement of Miss Malini, The Good Glamm Group on Tuesday reported it has put Rs 100 crore in Delhi-based Sirona Hygiene. With this financing, Sirona's initial financial backers have taken exit with 6x to 20x returns, Deep Bajaj, Founder and CEO, told YourStory.

This is additionally probably the biggest sum put resources into a Series B round for a DTC female cleanliness startup. The Good Glamm Group, established by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, will contribute an extra Rs 100 crore throughout the following two years in the brand.

"Not just have we put resources into Sirona, Deep has additionally put resources into the Good Glamm Group in his own ability. While how much financing in the Good Glamm Group is undisclosed, I can say the sum is sizeable. There is an organization and cooperative energy between the brands and their authors. It's anything but a customary financial backer investee relationship," said Darpan Sanghvi, Co-originator and Group CEO, The Good Glamm Group.

This essential speculation from the Good Glamm Group denotes its entrance into the cleanliness class. As well as raising new capital, Sirona will utilize the Group's exclusive advanced resources for contact and instruct ladies on the issues around female cleanliness — this incorporates POPxo, ScoopWhoop, BabyChakra, and Plixxo.

"Sirona is now has a Rs 75 crore run rate, and Deep and I have a solid vision of how we can get it to a Rs 500 crore run rate. This is difficult in the feminine cleanliness class, particularly with Sirona attempting to upset the classification," said Darpan.

Notwithstanding this unmatched computerized reach, Sirona will use the Group's 30,000 disconnected retail locations to disperse their cozy cleanliness items. Sirona can likewise utilize the Group's profound aptitude in DTC development, new item advancement and innovation and information science.

In a discussion with YourStory, Deep said, "Our desire is to continue to disturb in the classification. We have had a solid arrangement on qualities. It isn't similar to we didn't have the choice to raise financing. We had numerous term sheets. Be that as it may, we needed individuals who put stock in the issue. Darpan's vision to disturb his space and our vision adjusted. We have been developing at 100% year on year. Yet, the last two quarters have been intriguing for us. We will be shutting a Rs 100 crore run rate soon."

Darpan said Sirona takes care of for true issues and with regards to femtech, he accepts that substance and training can make a critical change. Brands that go under the Good Glamm Group umbrella are MyGlamm, POPxo, BabyChakra, The Moms Co, ScoopWhoop, St Botanica, and Sirona Hygiene.

These brands can use the Group's huge computerized crowd containing 88 million POPxo yearly clients, 220,000 Plixxo powerhouses, 100 million clients of ScoopWhoop, and Baby Chakra's 20 million moms local area and 10,000 specialists organization.

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