[Funding alert] Mamaearth joins unicorn club after raising around $80M

Honasa Consumer, which runs child and mother care brand Mamaearth, has brought around $80 million up in its most recent financing round drove by Sequoia, making it a unicorn.


In July 2021, Mamaearth had gotten $50 million in a financing round drove by Sofina Ventures. This round had pushed the organization's valuation to $730 million.


Mamaearth has endorsed the designation of 1,741 Series F inclination shares at an issue cost of $45,294.33 to raise $79.5 million, as indicated by administrative filings.


The child and mother care organization has turned into the 43rd startup to join the unicorn club in 2021 and is one of a handful of the unicorns to have a female fellow benefactor.


Sent off in 2016, Mamaearth is one of the quickest developing brands in India's FMCG area. It has developed to 140-odd SKUs in child care, skincare, and haircare portions, and has served in excess of 5,000,000 purchasers across 500 urban areas.


Established by spouse wife couple Ghazal and Varun Alagh, the Gurugram-based startup crossed a yearly income run pace of $100 million (Rs 700 crore) in the monetary year 2021.


Recently, Mamaearth procured nurturing content stage Momspresso and related force to be reckoned with advertising stage, Momspresso MyMoney for an undisclosed sum.


Mamaearth has utilized a place of-brands procedure through which it needs to go further in the direct-to-purchaser magnificence and individual consideration portion.


The startup's key rivals incorporate WOW Skin Science, Body Cupid, SkinKraft, Juicy Chemistry, and Plum, among others.


The D2C excellence and individual consideration fragment is projected to be valued at $28 billion by 2025, as per an Avendus report.


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